Description

When global digital streaming platform Roku opened an office in Manchester, they wanted to attract the best, most free-thinking software engineers available.

As Manchester had been named ‘UK Digital City of the Year’ in 2022, they wanted to harness the spirit of innovation that flowed through the area – so we drew on the city’s pioneering history of kick-starting the Industrial Revolution. I wrote headlines, copy and a ‘beat poem’ style script for a video, designed to build Manchester Roku’s employer brand.

RESULT: Over 2.5 million impressions, 7,000+ clicks, 77 conversions and a significant uplift in both brand awareness and followers.

Work done via Ceriph Employer Marketing.

Website: https://www.weareroku.com/manchester