WONDERSKIN TOV, brand story, campaigns and web copy
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
/background(fff)/213x120.jpeg?auto=webp)
Description
This US skincare and cosmetics brand wanted to launch to the European market, so I created a new tone of voice based on their unique ‘breakthrough beauty’ positioning.
Along with their very own ‘Beauty Charter’, I also delivered campaigns and full website copy, including a new format for product headlines, summaries and descriptions.