WSP Award-winning AI online game
Description
RMA AWARD WINNER 2020: Digital Solution and Technology Innovation
I researched and wrote the multi-layered UX copy for this innovative, educational online experience.
WSP is a professional services firm who deliver everything from town planning, to futuristic engineering and technology solutions. And they wanted to recruit the very best graduates to join their global team.
We created this sharable online experience to show in a cool, engaging way the vast scope of what WSP does – but also, to put it in context of the user’s own passions.
By choosing options in the game, the user is taken on a structured journey, getting nuggets of info about WCS innovation along the way. At the end, they’re presented with the kind of Future Ready city their answers have led to – in full CGI. They’re able to then share their results, and there’s a data capture part to ensure follow-up.
Created with the very brilliant Moses Gunarman and Luke Farlie at Havas People.
See how it works on https://www.youtube.com/watch?v=0A_lZdcYOEk&t=29s