Description

Tandem is a new range of skincare that offers a simplified routine for all types of skin. They’re aiming to disrupt a super-rammed market with a premium brand that’s much more affordable – partly because it’s available only on e-com, but mainly due to its dramatically reduced number of products.

Their skincare philosophy is do away with skin ‘types’ (who’s skin is ever just one ‘type’ anyway?) and deliver a sensible set of hard-working products, using natural ingredients that save time and money, yet still look good in a #shelfie.

I came up with the brand tone of voice, and wrote front and back of the pack copy.