Description

Naked Glory is a meat-alternative brand by Kraft foods launched in Tesco, Morrison’s and Asda.

Branding agency Bloom asked me to help with the branding, create the tone-of-voice and write the pack copy for the whole range, with a view to attracting meat eaters and non meat eaters alike. The tone we went with was a kind of ‘saucy-epic’ (what else would you do with a name like ‘Naked Glory’?). And like a true copy nerd, I made sure the tone goes right through the the on-pack cooking instructions…