Description

This disruptive wine-in-a-can brand turned the wine market on its head. I worked on the name, branding and wrote all pack copy, along with the amazingly talented people at Umbrella Studios.

With a social media soft-launch (#wineforwhenever), it uses the frankly genius insight that wine is for the good times and the bad. This wine is for all the moments: al fresco with friends, home alone with your fridge, basically any Friday. It leads with the line: ‘For all those times wine is essential, glasses are now optional.’

Wine. In a can. Nice.