AGE CONCERN Members' guide, editorial
Description
A membership organisation, backed by Age Concern, Heyday is aimed at 50+ year olds, who see retirement differently from their parents’ generation. Heyday is all about opportunities, and making the most of retirement, rather than being ‘put out to grass’. My brief was to create a tone of voice to suit this mind-set, to tap into the understandably mixed feelings about approaching this time in their lives – and of course to introduce Heyday as an excellent accompaniment to their retirement.
For
AGE CONCERN