Description

Basware wanted to promote their Enterprise Purchase-to-Pay software to big businesses. The product made invoice-processing more efficient – but involved Finance and Procurement having a closer working relationship. So we came up with an idea based on collaboration – inviting finance and procurement professionals to ‘Join the Conversation’, asking them questions and bringing in an expert to provide his weekly opinion in an embedded video.

We showcased the questions in banners, created a forum for the professionals, seeded relevant blogs, surfaced Twitter and LinkedIn feeds… and housed it all in an information-rich, solution-focused SEO microsite.

For

BASWARE