JDATE UK rebrand
Description
This American dating website aimed at the Jewish community wanted to re-launch itself in the UK. At the time its tone was quite cheesy and US-centred, and they needed a much more ‘British’ feel. So along with Cinnamon Design, we decided to use the fact that a huge amount of people are now actually using internet dating… yet only a few of them admit it. This was a tongue-in-cheek way of suggesting that online dating is now actually ‘the norm’, rather than something to be hidden.
For
JDATE.COM